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Vox Virage Custom Shop Guitars - Novato CA - 2011-2024

The following 2011 press release from Vox announced the creation of the Vox Virage Custom Shop in Novato CA.

"Musikmesse 2011 PRESS RELEASE: Starting in April of 2011, VOX Guitars' G-Rok R&D facility in Novato, California, USA, will begin offering exquisitely handcrafted electric guitars on a limited production basis.

Established in 2007 to focus on development of a new generation of VOX electric guitars, G-Rok R&D created the current award-winning lineup of solid and semi-hollow instruments; driven by innovation in design, ergonomics, pickups and hardware. Staffed by VP of Development Rich Lasner, Designer Eric Kirkland and Engineer/Luthier Bob McDonald, G-Rok will now offer players the experience of owning a very personal guitar, meticulously constructed by hand in the USA.

Unique among larger-scale Custom Shop undertakings of big US guitar makers, VOX USA Custom guitars will be made one at a time, using a single luthier from start to finish, with the customer receiving a true handcrafted instrument. Four contemporary VOX body styles are available, along with a wide variety of neck, body and fingerboard woods, inlay choices, and finishes allowing the customer to create their ultimate guitar. Proprietary VOX hardware and a choice of VOX CoAxe or DiMarzio Three-90 pickups complete the package.

"We offer players the experience of getting a very personal guitar meticulously constructed by hand," Lasner states. "The build quality is second to none while materials are hand selected from the highest quality tone woods." With less than 60 instruments slated for 2011, these beautiful instruments will be in very restricted supply.

Initially available only within the USA, the VOX USA Custom Guitars will be progressively available internationally throughout 2011."

Rich Lasner, Vice President of Guitar Development at Vox, told me that the custom shop produced about 100 instruments in total. The Custom Shop closed in 2024 when master luthier Bob McDonald retired.


Custom Shop Virage DC Built for Dave Grohl - Check Out the Wah Tread Headstock!

Elliott Easton at G-ROK in Novato CA with a Custom Shop Dual Pickup Vox Bobcat Guitar

Tommy Shaw of Styx backstage with a Vox Custom Shop Vox Virage VGDC Custom Shop Virage Bass Built for Brendan Benson of the Racontuers


Solid Body SSC Virage Guitar With Three Coaxe Pickups, Single Florentine Cutaway and Custom Inlays. Built for Chris Robinson of the Black Crowes

VGDC Custom Shop Virage in Silver Sparkle and a Second VGDC Virage in Purple Sparkle. Both Built for Devon Bronson, Guitarist with Avril Lavigne

Custom Shop Single Cutaway Extra-Deep Body Virage VGSC Built for Jazz Guitarist Vinny Valentino
Custom Shop Solid Body Virage Built for Peter Stroud (Cheryl Crow, Don Henley, Sarah McLachlan)



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