The V267 Vox Cheetah Guitar

Vox V267 Cheetah Guitar

In 1967, Vox introduced a new series of Italian made semi-acoustic guitars that were similar to popular Gibson models from that period. Four of these models, the Cheetah, Ultrasonic, Viper and Aristocrat were doubtlessly influenced by the then growing popularity of the Gibson ES-335.
The Vox V267 Cheetah guitar hoped to lure a customer away from a ES-335 by offering Gibson styling but adding battery operated internal effects. An E-tuner, treble and bass booster, distortion booster and repeat percussion were incorporated into the guitar.

The Vox Cheetah guitar was offered in the 1967 "Vox, It's Whats Happening" and the 1968 "The Sound That Travels With the Stars" catalogs. A black and white reprint of either of these catalogs is available at North Coast Music.

The 1968 US Vox catalog described the V267 Cheetah as follows: "An exquisite double cutaway electric acoustic guitar. Has built-in E tuner, distortion booster, treble and bass booster, repeat percussion. All new easy-to-fret fast-neck with VOX double T bar and adjustable steel rod. Two exclusive VOX Ferro-Sonic pickups. One volume, two tone controls. 3 position pickup switch. New positive action adjustable spring tremolo. Sunburst or Cherry."

The 1968 US Vox price list indicated that the retail price of the Cheetah guitar was $425 USD. In today's dollars, the Cheetah would retail for about $2700.

The Cheetah guitar was produced for Vox in Italy by EKO in Recanati Italy. A decal on the back of each guitar states: "Made for Vox in Italy."

The circuitry for all the onboard effects in the Cheetah guitar was designed into a single module. In some cases, this module was sealed and encapsulated, making it not repairable or replaceable. Additionally, the Vox service schematic for this guitar includes no repair information on these modules. If you find that changing the 9 volt battery that powers the internal effects does not correct a malfunctioning effects circuit, it is likely that the onboard features are permanently inoperative. Replacement effects modules have not been available for over twenty years.

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