The V288 Vox Aristocrat Guitar

Vox V288 Aristocrat Guitar

In 1968, Vox introduced a new series of Italian made semi-acoustic guitars that were similar to popular Gibson models from that period. Four of these models, the Cheetah, Viper, Ultrasonic, and Aristocrat were doubtlessly influenced by the then growing popularity of the Gibson ES-335.

Unlike Cheetah, Viper and Ultrasonic guitars, the Vox V288 Vox Aristocrat guitar included no onboard batttery operated special effects or E tuner. The Aristocrat is a conventional guitar based on the ES-335 theme.

The Vox Aristocrat guitar was introduced in the 1968 "Vox Musical Instruments - The Sound That Travels With the Stars" catalog seen at left. A black and white reprint of this catalog is available at North Coast Music.

The 1968 US Vox catalog described the V288 Aristocrat model as follows: "The peer of guitars...offering the ultimate in features and quality. Double cut-away fully arched top and back with twin f holes beautifully trimmed, enhancing the appearance and tonal resonance of the instrument. All new easy-to-fret fast-neck with VOX double T bar and adjustable steel rod. Fully adjustable bridge with six individual bridge rollers, providing individual suspension for each string, adjustable forward or backward for perfect in-tune setting. Two volume and one tone controls. Positive action adjustable spring tremolo. Sunburst or Cherry."

A hardshell case was included with the guitar.

The 1968 US Vox price list indicated that the retail price of the Aristocrat guitar was $395 USD. In today's dollars, the Aristocrat would retail for about $2450.

The Aristocrat guitar was produced for Vox in Italy by EKO in Recanati Italy. A decal on the back of each guitar states: "Made for Vox in Italy."

EKO made Vox guitars for the US market were first shipped to the American distributor of EKO, LoDuca Brothers Musical Instruments Inc in my home town of Milwaukee WI. After inspection, the guitars were then forwarded to the American distributor of Vox, Thomas Organ.


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Photos and editorial content courtesy Gary Hahlbeck, North Coast Music

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