Paul Revere and the Raiders - "Vox: It's What's Happening"
US Vox Advertisement - 1966
Thomas Organ struck marketing gold when they formed an alliance with Dick Clark's new daily rock and roll TV show called "Where the Action Is." Every band performing (or should I say lip-synching) on "Where the Action Is" would be shown with Vox amps, organs and guitars.

The "house" band on "Where the Action Is" was Paul Revere and the Raiders. In addition to their "Action" performances with Vox amps, organs and guitars, the Raiders also used Vox gear on all their live comcert dates.

Pictured at left in the ad below is my good friend, Phil "Fang" Volk while the late Drake Levin is at right.



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Photos and editorial content courtesy Gary Hahlbeck, North Coast Music

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